In a landmark move, Dow golf ambassadors Maria Fassi, Katherine Kirk, Danny Lee and Corey Pavin have joined Suzann Pettersen to enable winner sustainability in and by way of golfing – together with wanting at their possess footprints.
MIDLAND, Mich. – June 22, 2022 – Today, in addition to Dow’s dedication to accomplish carbon neutrality by 2050, expert athletes and Dow (NYSE: DOW) golf ambassadors from the Ladies Skilled Golfing Affiliation (LPGA) and PGA Tour announce their motivation to getting a sustainable golf winner, using action to lessen their footprint and advance the conversation about sustainability in the sport.
This motivation, designed in partnership with the GEO Basis for Sustainable Golfing (GEO), marks a change in not just athlete accountability but in athletics sponsorships as very well, placing an instance for how athletes and makes can acquire motion to assure a much better future for our planet.
As a element of this new application, every single of Dow’s golf ambassadors will be committing to reducing and offsetting all their vacation and analyzing their have life-style, calculating their carbon footprint for by themselves and their entourage, compensating for unavoidable emissions through local weather mitigation projects with GEO Basis through the Gold Regular, a major common-location human body for credible mitigation with impression, and using their unbelievable platforms to communicate about this journey to inspire other athletes to do the exact same.
“I am thrilled to get started my carbon neutral journey today as a Sustainable Golf Champion,” reported Maria Fassi, LPGA athlete and Group Dow Ambassador. “Our entire world is facing a entire whole lot of challenges, and it can be tricky to grasp what you, as just one particular person, can do to make a variation. As an athlete, I want to use the platform I’ve been provided to travel favourable change and assistance some others realize that they can do that much too, a person step, just one decision at a time.”
The United Nations (UN) has named this the ‘Decade of Action’ and the objective within just the subsequent 10 many years is to accelerate sustainable methods that overcome the world’s greatest difficulties and equilibrium our planet’s assets. Golf is a expanding global activity, and its existence is inextricably linked to the environment, from the preservation of wildlife, h2o and other assets to study course style and design and party management. As this kind of, GEO Foundation and Dow imagine golf is perfectly positioned to be a activity that critically challenges its own footprint and potential customers the way to good motion.
“The generate to progress sustainability is at the heart of our sports sponsorships,” reported Chris Chandler, Government Director of the Dow Excellent Lakes Bay Invitational and Dow’s Athletics Marketing and advertising Chief. “And as golfing seeks to become a leader in sustainability, we think our ambassador commitments characterize extra than an essential evolution in Dow or even golf’s engagement. It is an chance to leverage the energy of activity to encourage collaboration and meaningful action throughout the full sporting activities sector.”
Jonathan Smith, Founder and Govt Director, GEO Foundation for Sustainable Golfing, reported, “We are thrilled to see elite athletes Maria Fassi, Katherine Kirk, Danny Lee and Corey Pavin be a part of Solheim Cup Captain Suzann Pettersen in stepping ahead to assistance winner sustainability in and by golf. The commitment from Dow and every of their golfing ambassadors to evaluate and mitigate unavoidable emissions as they try to turn out to be carbon neutral athletes is vital leadership in activity – encouraging action and supporting draw interest to some of the defining troubles of our time. We hope their steps will support foster a craze to see far more golfers and other athletics athletes guide by case in point.”
Dow and companions like GEO and the LPGA are teaming up to think about much better for the potential of our earth. Collectively, they are leveraging golf to make an impression in the activity and over and above. Some of people initiatives involve:
- As their Formal Sustainability Useful resource, Dow is assisting the LPGA/Let initiate and deliver on a league-huge sustainability tactic, like a groundbreaking Sustainable Functions Kick-get started Fund
- Co-creator of the manufacturer-new Green Driver Award
- Founding partner of GEO OnCourse® software method for tracking, sharing & reporting event sustainability initiatives
- The Dow Terrific Lakes Bay Invitational was the 1st formal LPGA match & women’s occasion globally to be GEO Certified®
For far more details on these initiatives, visit dow.com/golfing.