May 19, 2024


Exercise makes you strong

Group ONE Holdings and beIN MEDIA GROUP sign multi-year partnership to broadcast martial arts in MENA

Group ONE Holdings and beIN MEDIA GROUP sign multi-year partnership to broadcast martial arts in MENA

This is a milestone partnership that will mark the first time beIN is distributing mixed martial arts material to its audiences, underlining the advancement of the sport across the region as very well as the rising fanbase and increasing desire for ONE’s dynamic articles.

beIN Sports, beIN’s flagship channel, will broadcast ONE’s global events with equally Arabic and English commentary across 24 territories in the MENA location. The broadcaster will also function One spherical-up shows across its channels, in addition to dedicated social media and electronic content material throughout the yr on beIN SPORTS’ platforms.

Mohammad Al-Subaie, CEO of beIN MENA stated: “We are delighted to sign this arrangement with A single, a considerable promoter of MMA throughout Asia, and just one that has united admirers and fighters alike beneath a powerful martial arts and e-sports banner. Just one gatherings are a fantastic addition to our currently remarkable sporting activities portfolio, and highlights our ongoing motivation to showcasing diverse sports to our subscribers across MENA.”

Chatri Sityodtong, Chairman and CEO of Group 1 Holdings, included: “This partnership with beIN will be the catalyst for ONE’s content proliferation across the Center East and North Africa and will let us to access and have interaction reside with our passionate enthusiasts below through the largest sports broadcaster in the region. beIN is a person of the world’s leaders in athletics broadcasting and we’re quite proud that they’ve picked out to husband or wife with us and showcase our special solutions on their platform.”

A single of the crucial motorists of the partnership is the demographic alignment. The Middle East and North Africa is a location with one particular of the most eye-catching demographics globally that is highly Millennial and GenZ (74% less than the age of 39), digitally indigenous and very well-educated. ONE’s fan demographic mirrors this with 71% of its lovers less than the age of 442

Martial arts participation and engagement has grown appreciably throughout MENA over the final few several years. This announcement is just the most up-to-date in a series of partnerships that Just one has signed, including new agreements with the Qatar Financial commitment Authority and Media Town Qatar, as it seeks to grow to be the chief in martial arts and gaming across the location.

Subscribers can tune into beIN Athletics Premium 3 now to get pleasure from A person Championship.