July 16, 2024


Exercise makes you strong

London Sport Consultancy support launch of new Couch to Fitness web app

London Sport Consultancy has properly accomplished operate alongside Our Parks on the launch of the up-to-date Couch to Physical fitness programme which is now out there as a website app.

Sofa to Health and fitness is a prosperous at-residence health and fitness programme for novices, developed by Our Parks with guidance from London Sport and National Lottery Funding from Activity England.

It was at first formulated in reaction to the covid-19 lockdowns to aid extra men and women continue to be lively at home and achieved 100,000 end users by February 2021.

Couch to Conditioning is a 9-week house physical exercise strategy for newcomers which is easy-to-adhere to and best for these who are new to at-property health classes and/or want some extra assistance and determination together the way.

Our do the job with Sofa to Health

London Activity Consultancy has been supporting the enhancement of the Couch to Fitness programme considering that it can be original effective launch at the conclude of July 2020.

Digital marketing and advertising guidance from London Activity observed the programme productively reach 800,000 Londoners in the next half of 2020 with 50% of energetic customers from ethnically diverse communities.

The dedicated Facebook group has grown to 6,000 members who go over their ordeals and assist fellow people who are also finishing the nine-week programme.

Now going into a new section of progress, London Sport Consultancy are job taking care of the re-start of the programme, which include the rollout of a new progressive internet app, aimed at reaching each present and new, inactive audiences.

This has included running person investigation and tests to make certain the new Sofa to Exercise internet application has an enhanced person experience.

London Activity Consultancy will now operate to bring with each other critical companions and stakeholders to embed Sofa to Fitness in the sport and bodily action sector.

Chris Norfield, Head of Digital Conduct Modify, stated:

“We have been performing with Our Parks on the Couch to Physical fitness programme considering that 2020, and as we arise from the pandemic, we are thrilled to go on doing work on the expansion of the Couch to Health and fitness programme.

“By supporting Our Parks in developing this new Sofa to Conditioning world wide web application, we hope to make the programme more available and engaging, much more persons starting off and ending the programme, and build on the presently spectacular completion level of four in 10 people.”

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