September 29, 2023


Exercise makes you strong

NZMP Expanding Trademarked Probiotic Strains in North American Sports & Active Lifestyle Market

NZMP’s exceptional strains of Bifidobacterium animalis subspecies lactis HN019 (BifidoB HN019TM) and Lacticaseibacillus rhamnosus HN001* (LactoB HN001TM) are clinically established to offer people with digestive health and fitness and immunity positive aspects such as increasing intestine-barrier purpose and reducing threat of certain disease, bacterial infections and inflammation. Isolated from microbial cultures utilized in production yogurt and cheese, these dairy-free of charge strains have been designed to meet a few standards – to be protected, successful and secure. With a wide selection of scientific exploration to highlight their good quality, NZMP’s probiotic strains are suitable for several programs which includes ready-to-blend powdered beverages, nutritional supplements, sweets, coated protein or snack bars, yogurts, ice-lotions, cheeses, refreshing juices or fermented milk drinks.

As the unique discoverers of the HN001™ & HN019™ probiotics, Fonterra commercialized these tremendous strains in the ’90s and carries on to own the trademark, so it’s no surprise that the company has often invested in human medical investigation. Around the a long time, the accumulation of scientific proof from a range of trials employing sturdy gold-standard methodologies, has resulted in HN001™ & HN019™ tremendous strains staying incredibly seriously researched in individuals. The human scientific evidence from throughout generations and markets presents NZMP a distinctive benefit when approaching US shoppers who are normally seeking suppliers who can present clinically-backed positive aspects to customers. NZMP carries on to commit in investigate, supplying prospects self-confidence that these strains will assistance differentiate them in the industry as people grow to be far more educated in their food stuff possibilities.

“NZMP’s Sports activities & Lively Life style device has been increasing its portfolio to include things like specialty elements that are complementary to core protein choices, including points like milk phospholipids for psychological wellbeing, milk minerals for bone well being or Lactoferrin for immunity,” claims Victoria Lam, Senior Marketing and advertising Supervisor Sporting activities & Energetic Way of life. “Market developments inform us that buyers are progressively searching for a lot more overall health positive aspects from their foodstuff and with extra than 90% of probiotic products and solutions earning health statements in the US, it will make feeling to insert probiotics into foods or beverage formats, which can be carriers for several health and fitness-boosting substances.”

By extending their merchandise offerings into specialty ingredients and concentrating on extra wellness added benefits, NZMP hopes to support their shoppers attraction to a broader vary of customers. This addresses the amplified immunity recognition that has arisen considering that COVID-19, in which shoppers have put a better focus on immunity answers and additional fulfilling, useful foodstuff & beverage products.

“For a several decades now, we have been observing probiotics delivery formats fast moving absent from just health supplements into the likes of cereals, sweets and prepared-to-combine powdered beverages – an area we are very acquainted with thanks to our proteins business enterprise,” suggests Chris Eire, US Probiotics Company Manager, Sporting activities & Energetic Way of life. “Fonterra is usually a dairy foodstuff organization, which means we have complementary expertise in regard to how probiotics can be paired with other ingredients in our portfolio for food stuff and beverage programs. In fact, we are one particular of the number of probiotic suppliers with evidence of probiotic security details for chocolates.”

NZMP is continuing to explore how to get extra out of probiotic strains, like:

  • Testing new purposes which would permit for NZMP strains to develop into various spaces and categories
  • Employing external accreditation or certifications, this sort of as non-GMO task verification or organic and natural standing, to generate greater premiums
  • Exploring how NZMP can incorporate their probiotics with other ingredients, both from their recent portfolio or new innovations, to build exclusive formulations or uncover where by two elements may well complement each and every other
  • Endeavor medical research to further produce proof for rising health and fitness added benefits

To master extra about NZMP’s trademarked probiotic substances, visit wide/en/merchandise/ingredients/kinds/specialty/probiotics.html

*Lactobacillus rhamnosus HN001 is now identified as Lacticaseibacillus rhamnosus HN001

About NZMP
NZMP is the business to company dairy ingredients brand of Fonterra. Trusted globally, NZMP components are marketed in extra than 100 international locations and can be discovered at the heart of some of the world’s most famed food stuff and diet makes. NZMP has one particular of the broadest ranges of substances in the dairy marketplace, delivering hundreds of alternatives to meet the requires of shoppers each day. Backed by Fonterra’s New Zealand grass-fed farming heritage and skills, entire world-class processing and leading good quality requirements, NZMP ingredients deliver true marketplace advantage, dependable for their large effectiveness and outstanding high quality. Discover much more at

About Fonterra United states
Fonterra United states of america is an extension of the global dairy diet huge out of Auckland, New Zealand. Owned by 100,000 farmers, Fonterra is the world’s foremost exporter – shaping the industry in excellent dairy remedies and disrupted, differentiated improvements. Headquartered in Chicago, they are the regional dwelling of NZMP, Anchor Dairy US client makes and Anchor Dairy Foodstuff pros. With roots firmly planted in New Zealand’s rich land, Fonterra stands for environmental sustainability, connects communities, and delivers the most nutritious dairy products and solutions attainable. Learn far more at

Media Get hold of: Anjie Oberholzer, [email protected], 484.241.6926

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