April 23, 2024

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UPMC and Weis Markets partner to create ‘Healthy Susquehanna’ | News, Sports, Jobs

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Patti Jackson-Gehris, vice president, Strategy & Small business Advancement, UPMC, and Ron Bonacci, vice president, Promotion and Marketing, Weis Marketplaces, display off some of the the latest harvest from UPMC’s group back garden plots located at the River Valley YMCA in Williamsport.

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WILLIAMSPORT — UPMC and Weis Markets have teamed up to start “Healthy Susquehanna,” a regional educational marketing campaign aimed at elevating wellbeing awareness in the five-county area of north central Pennsylvania via social media. The marketing campaign focuses on addressing continual well being conditions, this sort of as coronary heart condition, diabetes, and weight problems, in Clinton, Lycoming, Northumberland, Potter, and Tioga counties.

Tapping into the organizations’ combined social media presence, Healthy Susquehanna offers neighborhood health news, very affordable grocery buying recommendations, and distinctive content material from Weis and UPMC dietitians including easy recipes, shopping ordeals, and cooking demonstrations conveniently on Facebook, Pinterest, and Instagram. Baldwin Publishing, a Pennsylvania publisher of nourishment-centered material, will also add with participating well being and wellness content.

“We share a prevalent passion for seeking to increase the health and fitness of our communities,” states Patti Jackson-Gehris, Vice President, Method & Business Development, UPMC, “Together we can educate our communities on how a nutritious lifestyle can boost quite a few popular well being problems these types of as heart condition and diabetes, and we want to do it in a enjoyment and engaging way.”

This exclusive partnership is a joint hard work amongst the region’s major hospital and grocer to harness the power of their partnership to affect community behaviors. Wholesome Susquehanna will aspect day-to-day social media channel posts with information on obtainable healthcare products and services, healthy pursuits, recommendations for health and fitness living, promotions, and nutritious recipes available in this area.

“We’re committed to assisting our clients and neighbors understand more about overall health and wellness, significantly the techniques that aid them handle chronic overall health problems,” explained Ron Bonacci, Weis Marketplaces Vice President of Promoting and Advertising. “That’s why we are delighted to be doing the job with UPMC on a job that can help prospects shop for items that aid a healthier lifestyle.”

For extra information and facts and to see the most up-to-date posts, like Healthful Susquehanna on Facebook and Pinterest.

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